Understand why sales conversations advance — or stall.
Understand why sales conversations advance — or stall.
Nūr analyzes real customer conversations so sales leaders can see where reps build trust, handle objections, earn next steps, and lose momentum.
CRMs measure the deal.
Meeting tools capture the conversation.
Nūr measures the communicator.
SALES USE CASES
DISCOVERY
DEMOS
OBJECTION HANDLING
NEGOTIATION
Sales performance is rarely
Sales performance is rarely
consistent across the team.
consistent across the team.
Some reps create trust quickly. Some lose momentum when objections appear. Some struggle to create urgency without sounding pushy. Others consistently earn the next step.
Most sales systems show you the outcome after the fact. They do not show you the communication patterns underneath it.
Evidence before action.
Evidence before action.
Nūr surfaces recurring communication patterns across real conversations so leaders can see where momentum is gained, where it breaks down, and which behaviors are worth repeating.
See where objections create friction, how consistently reps earn next steps, and which behaviors correlate with momentum across the team.
See recurring patterns from real conversations, then focus on the specific communication behavior most likely to improve the next one.
Set the context or goal for the conversation.
Nūr analyzes the session and surfaces recurring patterns.
Know what to change before the next conversation—and which patterns to repeat.
From real conversations to
From real conversations to
clear next actions.
clear next actions.
See how Nūr turns each conversation into evidence teams can use before the next one.
See the full picture.
Set the conversation Intention, review your Nūr Signal™, and revisit previous sessions. Keep the context, insights, and progress in one workspace.
Know what to change next.
Review recurring patterns from the conversation and identify the specific communication behavior to focus on before the next call.
Make progress visible.
Compare sessions over time to see whether changes in clarity, confidence, and delivery are becoming more consistent.
Stay focused on the buyer.
Follow live communication signals in a discreet desktop overlay while you keep the buyer conversation in focus.
Present in the call. Discreet on your desktop.
Present in the call. Discreet on your desktop.
Keep Nūr’s live intelligence in your personal workspace. Screen-share protection is available on supported setups.
Screen-share protection depends on your operating system, meeting software, and capture settings.
Nūr Signal™ turns communication into patterns teams can act on.
Nūr Signal™ turns communication into patterns teams can act on.
Nūr analyzes communication through five underlying dimensions—Clarity, Confidence, Resonance, Authenticity, and Connection—then translates those signals into patterns teams can act on.
Make the value easy to follow.
Pacing, structure, and verbal flow.
Bring steadiness to high-stakes conversations.
Vocal stability and hesitation patterns.
Understand the impact of your delivery.
Energy, emphasis, and vocal variation.
Keep your delivery natural.
Rhythm, tension, and tone.
See how responsively you communicate.
Timing, turn-taking, and conversational flow.
Commercial experience. Scientific depth.
Commercial experience. Scientific depth.
Our founding team combines sales leadership, business building, and Penn-trained scientific expertise. Our advisors contribute to Nūr’s go-to-market strategy, speech science, enterprise security, and executive communication.
Experience across research, technology, and academic institutions






Vocal signal interpretation and scientific validation.

Positioning, messaging, and market strategy.

Enterprise technology and responsible AI adoption.

Speech methodology and real-world application.
Private by default.
Private by default.
Individual insights stay private unless sharing is agreed in advance. Leadership receives only approved team-level patterns.
No stored audio.
No stored audio.
Your team agrees on sharing rules before a Team Trial begins.
Nūr processes acoustic signals on-device where supported.
Data is encrypted in transit and at rest.
GDPR-aligned.
Nūr aligns its security and privacy practices with enterprise expectations.
Primarily acoustic.
Primarily acoustic.
Within Nūr Signal™ scoring, LLMs are used only for sentence-structure analysis in the lexical component.
Start where performance breaks down. Measure what moves deals forward.
Start where performance breaks down. Measure what moves deals forward.
A focused 45-day Team Trial for up to 10 customer-facing team members, centered on one sales performance challenge.


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