The Missing Signal in Your Sales Pipeline

Understand why sales conversations advance — or stall.

Understand why sales conversations advance — or stall.

Nūr analyzes real customer conversations so sales leaders can see where reps build trust, handle objections, earn next steps, and lose momentum.

CRMs measure the deal.
Meeting tools capture the conversation.
Nūr measures the communicator.

Incognito Mode
On-device processing
No audio stored
AWS infrastructure
macOS + WINDOWS
PLATFORM WALKTHROUGH
Incognito Mode
On-device processing
No audio stored

SALES USE CASES

DISCOVERY

DEMOS

OBJECTION HANDLING

NEGOTIATION

01 / The problem

Sales performance is rarely

Sales performance is rarely

consistent across the team.

consistent across the team.

Some reps create trust quickly. Some lose momentum when objections appear. Some struggle to create urgency without sounding pushy. Others consistently earn the next step.

Most sales systems show you the outcome after the fact. They do not show you the communication patterns underneath it.

CRMs
Measure the deal. The opportunity, stage, and forecast.
MEETING TOOLS
Capture the conversation. The recording, transcript, and summary.
NŪR
Measures the communicator. Why conversations progress, where they stall, and which patterns are worth repeating.
02 / What Nūr reveals

Evidence before action.

Evidence before action.

Nūr surfaces recurring communication patterns across real conversations so leaders can see where momentum is gained, where it breaks down, and which behaviors are worth repeating.

FOR SALES LEADERS
Know where conversations are breaking down.

See where objections create friction, how consistently reps earn next steps, and which behaviors correlate with momentum across the team.

FOR REPS & FOUNDERS
Know what to change before the next conversation.

See recurring patterns from real conversations, then focus on the specific communication behavior most likely to improve the next one.

01
Intention

Set the context or goal for the conversation.

02
Insight

Nūr analyzes the session and surfaces recurring patterns.

03
Action

Know what to change before the next conversation—and which patterns to repeat.

03 / Inside Nūr

From real conversations to

From real conversations to

clear next actions.

clear next actions.

See how Nūr turns each conversation into evidence teams can use before the next one.

INTENTION → INSIGHT → ACTION

See the full picture.

Set the conversation Intention, review your Nūr Signal™, and revisit previous sessions. Keep the context, insights, and progress in one workspace.

AFTER THE CONVERSATION

Know what to change next.

Review recurring patterns from the conversation and identify the specific communication behavior to focus on before the next call.

ACROSS CONVERSATIONS

Make progress visible.

Compare sessions over time to see whether changes in clarity, confidence, and delivery are becoming more consistent.

DURING THE CONVERSATION

Stay focused on the buyer.

Follow live communication signals in a discreet desktop overlay while you keep the buyer conversation in focus.

Incognito Mode

Present in the call. Discreet on your desktop.

Present in the call. Discreet on your desktop.

Keep Nūr’s live intelligence in your personal workspace. Screen-share protection is available on supported setups.

A discreet overlay alongside the conversation
Live signals without taking focus from the buyer
Session insights to review afterward

Screen-share protection depends on your operating system, meeting software, and capture settings.

04 / Measurement framework

Nūr Signal™ turns communication into patterns teams can act on.

Nūr Signal™ turns communication into patterns teams can act on.

Nūr analyzes communication through five underlying dimensions—Clarity, Confidence, Resonance, Authenticity, and Connection—then translates those signals into patterns teams can act on.

01
Clarity

Make the value easy to follow.

Pacing, structure, and verbal flow.

02
Confidence

Bring steadiness to high-stakes conversations.

Vocal stability and hesitation patterns.

03
Resonance

Understand the impact of your delivery.

Energy, emphasis, and vocal variation.

04
Authenticity

Keep your delivery natural.

Rhythm, tension, and tone.

05
Connection

See how responsively you communicate.

Timing, turn-taking, and conversational flow.

Expertise behind Nūr

Commercial experience. Scientific depth.

Commercial experience. Scientific depth.

Our founding team combines sales leadership, business building, and Penn-trained scientific expertise. Our advisors contribute to Nūr’s go-to-market strategy, speech science, enterprise security, and executive communication.

Experience across research, technology, and academic institutions

Advisors shaping Nūr
Meet the founders & advisors
Speech science & AI
Elizabeth Shriberg, PhD

Vocal signal interpretation and scientific validation.

Brand & go-to-market strategy
Stacy Thal

Positioning, messaging, and market strategy.

Enterprise & cybersecurity
Robert Whetstine

Enterprise technology and responsible AI adoption.

Executive communication
Sydney Parriott

Speech methodology and real-world application.

05 / Privacy & enterprise security

Private by default.

Private by default.

Individual insights stay private unless sharing is agreed in advance. Leadership receives only approved team-level patterns.

No stored audio.

No stored audio.

On-device processing where applicable. Review Nūr Signal™, session insights, and progress without storing the conversation audio.
INDIVIDUAL INSIGHTS
Private unless agreed.

Your team agrees on sharing rules before a Team Trial begins.

PROCESSING
On-device where applicable.

Nūr processes acoustic signals on-device where supported.

INFRASTRUCTURE
Protected AWS infrastructure.

Data is encrypted in transit and at rest.

CONTROLS
SOC 2–aligned.
GDPR-aligned.

Nūr aligns its security and privacy practices with enterprise expectations.

How the signal is formed

Primarily acoustic.

Primarily acoustic.

Within Nūr Signal™ scoring, LLMs are used only for sentence-structure analysis in the lexical component.

≈ 95% ≈ 5%
Acoustic Lexical

Approximate Nūr Signal scoring balance.

06 / Founding Team Trial

Start where performance breaks down. Measure what moves deals forward.

Start where performance breaks down. Measure what moves deals forward.

A focused 45-day Team Trial for up to 10 customer-facing team members, centered on one sales performance challenge.

Founding Team Trial
45 days · Up to 10 team members · $500

A structured starting point for teams that want to understand recurring communication patterns across real customer conversations.

Included
Guided onboarding and baselines
One defined sales performance challenge
Midpoint team review
Executive Communication Intelligence Readout
Individual insights stay private.
Start a Team Trial